ADCTV Blogs

Connected TV (CTV) advertising is becoming increasingly popular due to its ability to reach a wide audience. Dynamic CTV ads can help advertisers create personalized and relevant ads that engage viewers and increase conversions. Here are four useful tips that advertisers can follow to create dynamic connected TV ads: 1.      Define Your Target Audience One of the most critical steps in creating dynamic connected TV ads is defining your target audience. Top CTV platforms take this approach as it turns out to be beneficial for both parties. Begin by identifying your target audience, including their demographics, interests, and behaviors. This will help you create ads that resonate with the viewers and drive conversions. Knowing your target audience can help you create ads that are personalized, relevant, and engaging. 2.      Create Dynamic Templates After identifying your target audience, the next step is to develop dynamic ad templates that...

  Nowadays, brands are switching to OTT video advertising to build their brand image or improve their brand visibility. Using a variety of streaming devices, these OTT advertisements are disseminated over the internet. Once your OTT ad has been created, you can select its placement through an OTT ad server based on your budget. The better the ad placement, the greater the reach will be.  Here are some ways to improve your brand presence with OTT ads: 1.      Increased Visibility OTT ads are often relevant to the audience as they are optimized according to their interests, resulting in higher engagement. OTT breaks are also considerably shorter and typically include two or three ads in a single break. When niche content appears in an ad, the audience is more likely to explore your brand. This significance of OTT ads makes them popular among many audiences and keeps your brand relevant in the long run. 2.      Tracking Audience W...

"OTT advertising" and "CTV advertising" are often used interchangeably. OTT advertising is over-the-top advertising delivered via an internet-connected device. Devices that stream video content will display OTT advertisements. For OTT video advertising programs, there is no requirement for a cable or satellite connection. As OTT simply refers to a broader platform, it is believed that OTT commercials are similar to CTV advertisements. A television set with an internet connection is referred to as a "CTV" or "connected TV." In addition, OTT programming may be streamed from mobile devices, tablets, or PCs in addition to being played on connected TVs. How do OTT Platforms work? A basic OTT platform is one in which applications are generated for download via a connected device. The function of OTT is rather simple. Subscribers download applications into their televisions or portable electronics. Users can search for desired content after applica...

The digital advertising experience is changed by connected TV advertisements. As connected TV advertising paves the way to advertise from anywhere in the world and targets the right audience, traditional linear TV has gradually lost its charm. The new digital era is witnessing more flexible and selective CTV advertising that enables it to reach out to tens of thousands of potential customers. What is CTV Advertising? A connected TV is a multimedia device that is either directly or indirectly connected to the internet. Some examples of these devices are Apple TV, Amazon Fire TV Stick, and gaming consoles. Connected TV does not require a cable or satellite connection. So, connected TV advertising enables companies to reach out to TV viewers through internet-connected devices. It’s much better than traditional TV advertising as it allows better audience targeting. In other words, it’s a merger of the internet and linear TV to make a much more powerful device where companies can sh...

OTT (over-the-top) refers to access to TV content via the internet instead of regular cable or satellite. The number of people watching web series and movies on OTT platforms has increased significantly in the last two years. Thus, the popularity of OTT platforms has reached the next level with a more than 300 million user base.  OTT video advertising is the act of promoting products and brands to internet-connected viewers as they watch shows online. It is a new way of advertisement that is less costly than conventional marketing methods but provides a better return on investment.  Here are the top 3 reasons you should invest in OTT video advertising. Access to Powerful Analytics OTT advertising comes with powerful analytical features, helping you track the effectiveness of your ad campaigns in real time. It will provide detailed insights about the shows people watch, their duration and the time they watch the shows, etc. This data can help you target your ads only to v...

An OTT or over-the-top platform refers to film or video content provided to the audience through the internet rather than a satellite or cable connection. Unlike conventional outlets like satellite or cable, OTT involves a variety of video content streamed via the internet. With the increasing popularity of OTT platforms like Netflix, Amazon prime, HBO Now, Disney Plus, YouTube Red, Hulu, and more, it becomes vital for advertisers to publish OTT ads and connect with audiences on a higher level. OTT ads are delivered via devices, like smart or connected TVs (CTV), enabled by the internet. The  best OTT advertising   platforms   come with the potential to capture analytical data, allowing viewers to assess whether a marketing strategy needs amendment. Here are the top 3 benefits of OTT advertising. Enhanced Audience Base Today, most audiences have shifted their interests from satellite TV subscriptions to CTV devices to enjoy their favorite media. Thus, for advertisers, a t...