Top 3 Reasons to Invest in OTT Video Advertising

OTT (over-the-top) refers to access to TV content via the internet instead of regular cable or satellite. The number of people watching web series and movies on OTT platforms has increased significantly in the last two years. Thus, the popularity of OTT platforms has reached the next level with a more than 300 million user base. 

OTT video advertising is the act of promoting products and brands to internet-connected viewers as they watch shows online. It is a new way of advertisement that is less costly than conventional marketing methods but provides a better return on investment. 

Here are the top 3 reasons you should invest in OTT video advertising.

Access to Powerful Analytics

OTT advertising comes with powerful analytical features, helping you track the effectiveness of your ad campaigns in real time. It will provide detailed insights about the shows people watch, their duration and the time they watch the shows, etc. This data can help you target your ads only to viewers who might be interested in your products or services. You can also reframe your ad based on the analytics to reach more niche-targeted viewers.

Clickable CTAs

Often, viewers seek more information about a product or service they saw in TV commercials, but they cannot get further details on non-connected devices or non-connected TVs. However, OTT advertising allow viewers to take action while they are watching the ads and get more information or even buy the product right away. Also, OTT ad units are not always skippable, so they are watched till the end. It allows brands to share their brand story with audiences. 

Reasonable-Priced Plans

One of the biggest reasons to go for OTT advertising is that you do not have to waste your money on a full plan to show your product to the masses. With OTT advertising, you will reach the right and ideal target audience. Also, when it comes to costs, OTT video advertising has flexible plans. So, you can select a plan based on your budget and advertising needs. So, OTT advertising is a great way for the business to improve brand awareness and increase profits.