Everything You Need to Know About Connected TV Advertising

The digital advertising experience is changed by connected TV advertisements. As connected TV advertising paves the way to advertise from anywhere in the world and targets the right audience, traditional linear TV has gradually lost its charm. The new digital era is witnessing more flexible and selective CTV advertising that enables it to reach out to tens of thousands of potential customers.

What is CTV Advertising?

A connected TV is a multimedia device that is either directly or indirectly connected to the internet. Some examples of these devices are Apple TV, Amazon Fire TV Stick, and gaming consoles. Connected TV does not require a cable or satellite connection. So, connected TV advertising enables companies to reach out to TV viewers through internet-connected devices. It’s much better than traditional TV advertising as it allows better audience targeting.

In other words, it’s a merger of the internet and linear TV to make a much more powerful device where companies can show their advertisements to only those people who have an interest in their products and services.

Top Advantages of CTV Advertising

Video Completion Rate

A CTV advertisement is viewed by an audience on a CTV, which is a large screen. So, there are better chances that the audience will view the entire ad. It combines the best of both worlds: the ability of the internet to display relevant advertisements and the large screen of television, where the audience's full attention can be expected.

Budget Saving

CTV advertising ends up saving the budget for the brands as CTV promotes a collective viewing experience with friends and family. So, a larger number of people are usually watching the ad, which expands the scope of the brand’s target audience and sales conversion.

Responsive Audience Targeting

Connected TV allows audiences to watch TV with high control over what they want to watch, which leads to high satisfaction. This triggers positive responses and perceptions towards the ad played on the CTV.

CTV advertising has opened new doors for companies looking to expand their target audience but struggling to get audience attention. Many platforms offer their services to create high-performing advertisements for CTV that are designed for the CTV audience. Companies are using these services to gain a competitive advantage in capturing a larger audience.