Everything You Need to Know About Connected TV Advertising
The digital advertising experience is changed by connected TV advertisements. As connected TV advertising paves the way to advertise from anywhere in the world and targets the right audience, traditional linear TV has gradually lost its charm. The new digital era is witnessing more flexible and selective CTV advertising that enables it to reach out to tens of thousands of potential customers. What is CTV Advertising? A connected TV is a multimedia device that is either directly or indirectly connected to the internet. Some examples of these devices are Apple TV, Amazon Fire TV Stick, and gaming consoles. Connected TV does not require a cable or satellite connection. So, connected TV advertising enables companies to reach out to TV viewers through internet-connected devices. It’s much better than traditional TV advertising as it allows better audience targeting. In other words, it’s a merger of the internet and linear TV to make a much more powerful device where companies can sh...