Top 3 Reasons to Invest in OTT Video Advertising
OTT (over-the-top) refers to access to TV content via the internet instead of regular cable or satellite. The number of people watching web series and movies on OTT platforms has increased significantly in the last two years. Thus, the popularity of OTT platforms has reached the next level with a more than 300 million user base. OTT video advertising is the act of promoting products and brands to internet-connected viewers as they watch shows online. It is a new way of advertisement that is less costly than conventional marketing methods but provides a better return on investment. Here are the top 3 reasons you should invest in OTT video advertising. Access to Powerful Analytics OTT advertising comes with powerful analytical features, helping you track the effectiveness of your ad campaigns in real time. It will provide detailed insights about the shows people watch, their duration and the time they watch the shows, etc. This data can help you target your ads only to v...