How Are OTT/CTV Ads Served?
OTT Ads are delivered directly to viewers through streaming devices and services. Whereas Connected TV or CTV is an OTT-enabled device plugged into a TV. CTV ads are displayed on smart television sets with built-in internet connectivity. Using ad servers, CTV ads are displayed on: Streaming boxes (Amazon Fire TV, Apple TV, Samsung Allshare Cast, Android TV) HDMI sticks (Chromecast, Amazon Fire TV Stick, Roku) Smart TV (through in-TV apps like Netflix, Hulu or HBO Go) Game consoles DVR set-top boxes Whereas OTT ads are displayed on Netflix, Hulu or HBO Go, etc. TV consumers frequently spend more time watching video content on OTT video providers and smart, internet-enabled TVs and devices for ott ad servers. Due to this, its advertising potential has expanded, and reports have predicted that it can offer a lot of benefits over traditional online display advertising. How Are OTT/CTV Ads Served? To understand the delivery of OTT ads, it is required to understand the communication be...