OTT Video Advertising – Everything You Need to Know
"OTT advertising" and "CTV advertising" are often used interchangeably. OTT advertising is over-the-top advertising delivered via an internet-connected device. Devices that stream video content will display OTT advertisements. For OTT video advertising programs, there is no requirement for a cable or satellite connection. As OTT simply refers to a broader platform, it is believed that OTT commercials are similar to CTV advertisements. A television set with an internet connection is referred to as a "CTV" or "connected TV." In addition, OTT programming may be streamed from mobile devices, tablets, or PCs in addition to being played on connected TVs. How do OTT Platforms work? A basic OTT platform is one in which applications are generated for download via a connected device. The function of OTT is rather simple. Subscribers download applications into their televisions or portable electronics. Users can search for desired content after applica...